Purpose & Overall Relevance for the Organization:
Act with mindset of “be consumer obsessed” by understanding what the consumer needs are in every touchpoint of account/banner within the area of responsibility and translate these learnings into creative executions. Implement consumer facing activities at every retail-centered consumer touchpoint [both offline & online] across lifestyle distribution channel in alignment with global and EE commercial strategy. Drive active implementation of EE Omnichannel Digital Activation strategy for accounts/banners in the scope. Support development of the EE Omnichannel strategy by proactive contribution on potential improvements.
Understand what consumer needs are in every touchpoint of account/banner within the area of responsibility and translate these learnings into creative executions.
Proactively support Manager Specialty Activation CZ/SK/HU in delivering omnichannel strategy and marketing activation plans for the Lifestyle accounts in close collaboration with Sales, Brand Communication (BC), Digital Partner Commerce (DPC) and Go To Market (GTM) teams. Execute Omnichannel activation strategy for Lifestyle channel in alignment with Manager Specialty Activation CZ/SK/HU with ultimate focus on premium experienceacross all consumer touchpointsand driving brand credibility in EE. Execute account activation plan and given campaigns with focus on quality, efficiency, consistency across all consumer touch points, deliver on time in full. Put special focus on implementation of Omnichannel Digital Activation strategy for accounts/banners in the scope. Integrate digital tools & platforms (Performance marketing, Social Media – FB, IG, TikTok) into activation plans and proactively focus on channels targeting Gen Z consumer. Co-manage Lifestyle Activation Budgets to ensure efficiency (ROI) in alignment with Manager Specialty Activation CZ/SK/HU. Ensure process speed, efficiency, and follow-up (POS/Digital Agency cooperation, communication flow, reporting, plan execution) Play an active role in supporting seasonal sell in meetings. Focus on driving full price sell through [both offline & online] and Brand presentation according to set KPIs [both offline & online].
Implement in store communication materials through the lenses of sustainability with minimum carbon footprint possible.
Regularly analyze campaign performance in area of responsibility and proactively drive improvement actions to strategically develop marketing initiatives.
Closely cooperate with Brand Comms team to deliver joint activations if possible and constantly seek for synergies in activations.
Closely collaborate with Account responsible teams for international banners with high relevance for our defined Trade Zone (Prague) to deliver impactful consumer activations.
Proactively look for solutions to differentiate account activation from other lifestyle accounts.
Execute special projects in alignment with Manager Specialty Activation CZ/SK/HU.
Manager Specialty Activations CZ/SK/HU
Sn. Manager Specialty Activation EE
EE Cluster Omnichannel team
Brand Activation Team
EE Cluster Sales responsible
Central Sales DPC team
Central GTM team
Campaign & hero articles sell out [both offline & online]
Digital Activation KPIs
Budget Administration (efficiency, accuracy)
Knowledge, Skills and Abilities :
Working experience in Digital/Trade/Brand/Fashion Marketing will be an advantage
Knowledge of full marketing mix in the areas of B&M and Digital will be an advantage
Experience in market organization will be an advantage
Project management skills
Proven digital activation acumen
Understanding of digital activation KPIs
Business acumen, fluent in retail KPI’s
Drive to constantly pursue improvement, drive for results and self-motivated
Strong communication and networking skills
Problem-solving and decision-making abilities
Interest in fashion
Advanced user of MS Office
Requisite Education and Experience / Minimum Qualifications:
2+ years of working experience within retail and/or marketing environment
University degree in Business or equivalent
Fluent English (both written and verbal) and Czech language are a must