Senior Specialist Lifestyle Activation

  • Full time
  • Prague
  • Posted 2 weeks ago

Purpose & Overall Relevance for the Organization:

 

Act with mindset of “be consumer obsessed” by understanding what the consumer needs are in every touchpoint of account/banner within the area of responsibility and translate these learnings into creative executions. Implement consumer facing activities at every retail-centered consumer touchpoint [both offline & online] across lifestyle distribution channel in alignment with global and EE commercial strategy. Drive active implementation of EE Omnichannel Digital Activation strategy for accounts/banners in the scope. Support development of the EE Omnichannel strategy by proactive contribution on potential improvements.

 

 

 

Key Responsibilities:

 

  • Understand what consumer needs are in every touchpoint of account/banner within the area of responsibility and translate these learnings into creative executions.
  • Proactively support Manager Specialty Activation CZ/SK/HU in delivering omnichannel strategy and marketing activation plans for the Lifestyle accounts in close collaboration with Sales, Brand Communication (BC), Digital Partner Commerce (DPC) and Go To Market (GTM) teams.
    • Execute Omnichannel activation strategy for Lifestyle channel in alignment with Manager Specialty Activation CZ/SK/HU with ultimate focus on premium experience across all consumer touchpoints and driving brand credibility in EE.
    • Execute account activation plan and given campaigns with focus on quality, efficiency, consistency across all consumer touch points, deliver on time in full.
    • Put special focus on implementation of Omnichannel Digital Activation strategy for accounts/banners in the scope. Integrate digital tools & platforms (Performance marketing, Social Media – FB, IG, TikTok) into activation plans and proactively focus on channels targeting Gen Z consumer.
    • Co-manage Lifestyle Activation Budgets to ensure efficiency (ROI) in alignment with Manager Specialty Activation CZ/SK/HU.
    • Ensure process speed, efficiency, and follow-up (POS/Digital Agency cooperation, communication flow, reporting, plan execution)
    • Play an active role in supporting seasonal sell in meetings.
    • Focus on driving full price sell through [both offline & online] and Brand presentation according to set KPIs [both offline & online].
  • Implement in store communication materials through the lenses of sustainability with minimum carbon footprint possible.
  • Regularly analyze campaign performance in area of responsibility and proactively drive improvement actions to strategically develop marketing initiatives.
  • Closely cooperate with Brand Comms team to deliver joint activations if possible and constantly seek for synergies in activations.
  • Closely collaborate with Account responsible teams for international banners with high relevance for our defined Trade Zone (Prague) to deliver impactful consumer activations.
  • Proactively look for solutions to differentiate account activation from other lifestyle accounts.
  • Execute special projects in alignment with Manager Specialty Activation CZ/SK/HU.

 

Key Relationships:

 

  • Manager Specialty Activations CZ/SK/HU
  • Sn. Manager Specialty Activation EE
  • EE Cluster Omnichannel team
  • Brand Activation Team
  • EE Cluster Sales responsible
  • Central Sales DPC team
  • Central GTM team
  • Account representatives
  • External suppliers

 

KPIs:

  • Net sales
  • Conversion
  • Campaign & hero articles sell out [both offline & online]
  • Digital Activation KPIs
  • Budget Administration (efficiency, accuracy)

 

Knowledge, Skills and Abilities:

  • Working experience in Digital/Trade/Brand/Fashion Marketing will be an advantage
  • Knowledge of full marketing mix in the areas of B&M and Digital will be an advantage
  • Experience in market organization will be an advantage
  • Creative mindset
  • Project management skills
  • Proven digital activation acumen
  • Understanding of digital activation KPIs
  • Business acumen, fluent in retail KPI’s
  • Drive to constantly pursue improvement, drive for results and self-motivated
  • Strong communication and networking skills
  • Problem-solving and decision-making abilities
  • Interest in fashion
  • Advanced user of MS Office
  • Business English

 

Requisite Education and Experience / Minimum Qualifications: 

 

  • 2+ years of working experience within retail and/or marketing environment
  • University degree in Business or equivalent
  • Fluent English (both written and verbal) and Czech language are a must

To apply for this job please visit cz.talent.com.