Product Marketing Manager – Unannounced Title

  • Full time
  • Prague
  • Posted 2 weeks ago

Job Overview

Does the challenge of launching an exciting AAA Free to Play game excite you? We are looking for a new colleague in our amazing Prague office to help define and execute a product marketing strategy for our new unannounced product. You will have the opportunity to learn from industry veterans of one of the biggest publishers and developer of F2P games in the world and you have the chance to release to market a truly unique and exciting new game!

What will you do?

  • Define and execute product marketing strategy for our new unannounced product
  • Take ownership and prepare media planning for the various promotions of the product
  • Set up and own relationship with media & marketing agencies around the world
  • Work closely with Publishing, Project Managers, Live Ops, Content teams and Global PR, to define and then increase product KPIs
  • Driving and owning growth in User acquisition and pro-actively improving processes
  • Manage marketing assets creation and optimization on an ongoing basis
  • Manage alternative promotion channels and partnerships
  • Set up necessary marketing reports and deliver them regularly to leadership
  • Own product marketing budgets
  • What are we looking for?

  • 3-5 years’ experience in related field
  • Experience building and leading large-scale marketing projects, including large-scale budget management
  • Strong project management and inter-cultural communication skills
  • In-depth knowledge in advertising formats, technologies, UA and campaign optimization
  • Strong understanding of data & analytics, as it relates to optimizing your content, campaigns, tactics and strategies
  • Strong knowledge of F2P video games advertising, platform advertising including PC (Steam, Epic etc.) and console environments (PS4, Xbox, etc.)
  • Good knowledge influencer marketing strategies
  • A good knowledge of the European and North American media landscape
  • Ideally tapped into pop culture of Europe and North America – films, games, music, and other entertainment
  • Fluent in English
  • Passion for video games
  • Autonomous, pro-active and innovation focused
  • What additional skills will help you stand out?

  • Love challenges, lean management processes and getting fast results.
  • Be direct and to-the-point in your communication and management style.
  • Understand what F2P and games as a service are about.
  • Be 100% reliable and understand your responsibilities
  • Be ready to own, drive and grow our business further.
  • To apply for this job please visit cz.talent.com.