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PPC Specialist

With the industry’s #1 Continuous Testing platform, Tricentis is recognized for reinventing software testing for DevOps. Through agile test management and advanced test automation optimized to support 150+ technologies, we provide automated insight into the business risks of your software releases—transforming testing from a roadblock to a catalyst for innovation. The result is accelerated software delivery speed, improved cost efficiency, and reduced business risk.
Tricentis is the only vendor to achieve “leader” status in all three top analyst reports (i.e., the “Triple Crown.”) This honor is based on our technical leadership, innovation, and a Global 2000 customer base of 2000+ companies, including global enterprises such as Allianz, Cisco, Dolby, Fiserv, HSBC, Office Depot, Samsung, Starbucks, Vodafone, Whole Foods, and WorldPay. Customers rely on Tricentis to achieve and sustain test automation rates of over 90 percent—increasing risk coverage while accelerating testing to keep pace with Agile and DevOps.
As our PPC Specialist, you will have the opportunity to help manage and grow campaigns across a variety of channels, including Google Ads. We are looking for a PPC Specialist that is result-driven, focused on growth, and can pivot priorities quickly.
This position will report to the Senior Manager of Paid Media
  • Collaborate on PPC strategy and find areas to drive efficiency within our accounts
  • Run tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting of those tests
  • Tactical day-to-day activities such as: Ongoing keyword research for inclusion and exclusion, Maximizing use of audiences and first-party data, Monitoring bids and budgets, Creating ads and ongoing optimization, and Other areas of optimization
  • Work cross-functionally to launch and create new landing pages to use across campaigns
  • Be comfortable making data-driven decisions
  • 2-4 years’ of PPC experience. Experience in the B2B space preferred, and familiarity with Google and Microsoft Ad platforms, as well as web and data analytics tools such as Google Analytics and WordPress are a plus.
  • Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
  • Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
Tricentis Core Values:
Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.
  • Demonstrate Self-Awareness: Own your strengths and limitations.
  • Finish What We Start: Do what we say we are going to do.
  • Move Fast: Create momentum and efficiency.
  • Run Towards Change: Challenge the status quo.
  • Serve Our Customers & Communities: Create a positive experience with each interaction.
  • Solve Problems Together: We win or lose as one team.
  • Think Big & Believe: Set extraordinary goals and believe you can achieve them.
Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran.
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