Marketing Manager for unconventional channels

  • Full time
  • Prague
  • Posted 2 weeks ago



BAT is evolving at pace – truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


Your role is to lead strategic agenda for consumer engagement & brand building for our new categories product in so called  Unconventional channels , aligned with key brand pillars and brand cycle plans and campaigns. Unconventional channels are those places & venues outside traditional retail where we can meet consumer to experience our brands. You will deliver all above through your 3 sub-teams in CZ/ SK, counting around 12 people. Your objective is to make consumer fall in love with our brand through unforgettable experience.

You will be responsible for:

  • consumer activation & brand visibility & product availability in HRC Channel ( bars, clubs, seasonal places), deliver by both teams in terrain as well as office based marketing-focused team
  • creating occasions for consumer dialogue & experience with the brand throughout different type of Events, driven by Events sub-team and agencies
  • searching for new occasions to participate on local Festivals as well as ensuring excellent execution of our plans at this venues
  • expanding list of places with so called POP UP Stores in attractive places across Czech republic & its management and activation plans
  • constant exploration of other occasion where we can reach consumers
  • leading off-cycle & ad hoc project in this environment
  • Your main responsibilities will be:

  • drive & deliver strategic plan in Unconventional channels, including set up KPI ( consumer reach, contact, trial, sales, online & PR reach)
  • constant search for new consumer engagement ways, occasion & opportunities in this channel
  • lead, manage & develop 3 diverse sub teams with ca 12 people both in CZ/SK– HRC, Events & Festivals, Unconventional marketing team
  • close cross functional cooperation with Area Brand Team & 360 Activation, digital teams & agencies in order to maximize impact of the agreed plans
  • lead Activation project outside standard cycle plan connected to this channel
  • systematically monitor and understand actual market experience on an on-going basis to develop insights to drive effectiveness of different communication activities
  • manage Budget
  • manage stakeholders
  • Your skills and experiences:

  • at min. 5-6 years’ experience in marketing role ideally in FMCG company or agency
  • sense of innovation & interest in new consumer trends and digital environment
  • ability to deliver cross functional projects via great project & organizational skills
  • ability to make a conclusion based on analysis of all available inputs, including numeric data
  • leadership skills & experience in managing diverse teams
  • excellent communication & presentation skills are a must
  • excellent English & Czech / Slovak language
  • sense of innovation & interest in new trend and digital environment
  • PC skills: Power point, Excel, Word
  • We offer:

  • friendly atmosphere and support from colleagues and your manager
  • annual bonus, meal contribution, Benefit Plus program, Multisport card, sick days, 25 vacation days
  • possibility of working remotely / new modern offices in Karlín
  • company events throughout the entire year (sports tournaments, challenges, teambuilding, etc.)
  • international, dynamic environment, sophisticated system of training and education, space for personal growth
  • To apply for this job please visit