Radio Free Europe/Radio Liberty (RFE/RL) is hiring a Marketing Director to join our organization as a part of the newly established Innovation & Audience Engagement division leading a team of marketers and devising marketing campaigns to increase brand awareness and the impact of our reporting in target markets.
Working in a non-profit organization and helping our story to reach audiences more efficiently you will contribute to RFE/RL’s mission – spreading unbiased news where independent media are banned by the government or not yet established.
We are looking for an energetic, self-starting experienced digital marketing professional to own our social, paid search and partner website marketing strategies as well as offline channels.
What does the role entail?
Among other responsibilities you will:
develop and implement marketing strategies and plans focused on brand awareness and funnel development
oversee development and use of marketing budget for RFE/RL Services products; implement, grow and optimize paid marketing initiatives to meet performance goals; manage the advertising budget
analyze complex audience data and use it to identify marketing opportunities
closely track all conversion and performance metrics with operational and management reporting to identify issues and opportunities early and act to address them to maximize ROI
actively advance collaboration in and across teams and work towards raising the visibility of production, distribution, engagement and loyalty-building efforts across digital channels
help colleagues adapt to changes in their media environments
The successful candidate is expected to have:
A minimum of 5 years of experience in marketing and 3 years of experience in digital journalism (some experience in media, nonprofits, or mission- focused enterprise preferred)
Experience in acting in consensus-facilitating roles
Familiarity with best practices, rules and industry standards in analytical research
Hands-on experience with the execution, analysis and optimization of advertising campaigns and launching of successful digital marketing campaigns
Strong knowledge of digital news production and distribution
Strong history of mentoring and training of colleagues
Advanced (graduate) degree or equivalent in experience
Proficiency in English (other relevant target region languages preferred)
Only CVs and cover letters in English will be accepted.
To learn more about us please refer to our web page: https://pressroom.rferl.org/about-us