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Growth Marketing Specialist

Just like we want to empower our customers, it’s important at Gen that team members have the support they need to do their best work. This includes flexible working options with generous time off, and competitive benefits and compensation packages. Diversity, equity, and inclusion are foundational to how we do business, and we strive to create safe, inclusive spaces where all employees are valued, respected, and celebrated for their individual differences and unique perspectives. Employment decisions are based on merit, experience, and business needs. Gen is an equal employment opportunity employer.

About the role

Are you a recent graduate with a passion for marketing and a desire to make an impact? Join our team as a Growth Marketing Specialist and help shape the future of monetization for millions of users. As a customer-centric communicator with a data-driven mindset, you'll be responsible for driving in-app monetization growth and delivering customer success. With an eye for detail and a love for problem-solving, you'll ideate and execute end-to-end in-app sales and marketing campaigns, perform AB tests to unlock potential, and collaborate closely with internal teams to achieve set commercial targets.

What You Will Do In This Role

  • Drive in-app monetization growth for one of our core desktop sales flows (Avast & AVG)
  • Ideate and execute end-to-end in-app sales & marketing campaigns
  • Perform AB tests to unlock growth potential and customer centricity
  • Map out and visualize the customer journey to drive experience improvements
  • Work closely with internal teams to unlock further growth potential
  • Report on performance periodically through business reviews
What You’ll Need to be Successful in this Role
Minimum Qualifications:
  • Bachelor's Degree or equivalent certifications and work experience in Digital Product Management, Digital Marketing, Product Design, or Analytics with a proven sales track record
  • Excellent communication skills, proficiency in written and verbal English
  • Minimum of 2 years of relevant work experience

Preferred Qualifications:
  • Strong sense of responsibility & ownership
  • Data-driven with strong analytical skills
  • Strong interpersonal & communications skills
  • Attention to detail in both creatives and data
  • Ability to manage complex workflows with input from multiple teams
  • Self-motivated with a strong desire to succeed.
What We Can Offer
  • An amazing and truly international work environment
  • The chance to join a major global tech company
  • Many opportunities for professional growth
  • Bonus scheme
  • Cafeteria Benefits (Pension contribution, Multisport card and more)
  • Home office
  • Unlimited Personal Time Off - because each of us needs enough time to relax
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Learn more about pay transparency

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
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