Direct-to-consumer Marketing Working Student EE

  • Intern
  • Prague
  • Posted 2 weeks ago

Purpose & Overall Relevance for the Organization:

Supporting Direct-to-consumer marketing activation manager and team in delivering premium consumer experience through marketing touchpoints in retail and digital channels connected to retail.

Handling preparation & execution of marketing communication materials for product campaigns, promotions, consumer activations and events, in collaboration with suppliers & agencies.

Key Responsibilities:

· Handling marketing communication materials briefing (applying European guidelines) and feedbacking with internal (store teams & regional managers) and external stakeholders (agencies)

· Ensuring implementation of up-to-date and easy-to-follow long-term and seasonal instore communication on time in full in alignment with cost management

· Preparing and managing updates of communication materials for social media and digital tools (adidas application, Google Business)

· Reporting business performance of marketing activities in DTC

· Supporting DTC marketing activation agenda with store openings, store refits and seasonal projects

· Responsibility for Omnichannel calendar update based on available information /reports

· Helping with creation of presentations and supportive materials

Key Relationships:

· Direct-to-consumer Marketing Activation Manager & team

· Regional Managers and Store Managers

· Visual merchandising team

· Brand and omnichannel team

· External vendors


· On time in full execution

· DTC Activation KPI’s

Knowledge, Skills and Abilities:

· IT skills: MS Office (user knowledge)

· Local language CZ & English (advanced skills)

· Positive attitude towards systems/databases

· Analytical skills

· Attention to detail

· Passionate about brand, sports and/or fashion

· Passionate about social media management and content creation

Requisite Education and Experience / Minimum Qualifications:

· University student in the field of Business / Economics / Marketing

· Interest in long term internship

· Experience with agency communication and marketing is advantag

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