Purpose & Overall Relevance for the Organization:
Supporting Direct-to-consumer marketing activation manager and team in delivering premium consumer experience through marketing touchpoints in retail and digital channels connected to retail.
Handling preparation & execution of marketing communication materials for product campaigns, promotions, consumer activations and events, in collaboration with suppliers & agencies.
Key Responsibilities:
· Handling marketing communication materials briefing (applying European guidelines) and feedbacking with internal (store teams & regional managers) and external stakeholders (agencies)
· Ensuring implementation of up-to-date and easy-to-follow long-term and seasonal instore communication on time in full in alignment with cost management
· Preparing and managing updates of communication materials for social media and digital tools (adidas application, Google Business)
· Reporting business performance of marketing activities in DTC
· Supporting DTC marketing activation agenda with store openings, store refits and seasonal projects
· Responsibility for Omnichannel calendar update based on available information /reports
· Helping with creation of presentations and supportive materials
Key Relationships:
· Direct-to-consumer Marketing Activation Manager & team
· Regional Managers and Store Managers
· Visual merchandising team
· Brand and omnichannel team
· External vendors
KPIs:
· On time in full execution
· DTC Activation KPI’s
Knowledge, Skills and Abilities:
· IT skills: MS Office (user knowledge)
· Local language CZ & English (advanced skills)
· Positive attitude towards systems/databases
· Analytical skills
· Attention to detail
· Passionate about brand, sports and/or fashion
· Passionate about social media management and content creation
Requisite Education and Experience / Minimum Qualifications:
· University student in the field of Business / Economics / Marketing
· Interest in long term internship
· Experience with agency communication and marketing is advantag
