Digital Operations Specialist

  • Full time
  • Prague
  • Posted 1 week ago

Company Description:

We  Dream . We  Do . We  Deliver .

Merkle is a leading  data-driven, technology-enabled, global performance  marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. As a full-service, data-driven customer experience transformation,we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger between Namics and Isobar – two leading full-service digital agencies.

Our 1200+ digital enthusiasts  are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS. The  Merkle  brand is the largest brand within the dentsu group, who shares with us a network of over 66,000+ passionate individuals in 146 countries.

Are you ready to push the boundaries of  digital change  and join a growing team with an  amazing work environment?

If so we are searching for our next  Digital Operations Specialist  to join us to partner with our clients designated projects.

Job Description:

As part of the Commercial Marketing Team, you will determine the best methods to gather information and clean data needed for marketing purposes. You will also manage our marketing automation tool to bring a seamless experience to our customers and prospects across our multiple touchpoints.

You will join a small team, that is passionate about commercial marketing and lead generation, dedicated to delivering a great customer experience across our marketing channels. You will collaborate with our global teams to leverage the power of being an international and diverse company.

Overview:

  • Drive operations on our marketing automation tool (Pardot) to enable email marketing, segmentation, lead collection, customized reporting
  • Analyse customer journeys and optimize them
  • Propose customer retention and acquisition strategies based on customer journeys on Pardot to improve campaign performance
  • Ensure the quality of the data used for marketing purpose and work closely with legal team to ensure we are GDPR compliant.
  • Qualifications:

  • Experience in B2B marketing is a plus
  • Highly computer literate, 
  • Experience in Salesforce CRM and Pardot, html and CMS tools.
  • Experience in other marketing tools like social studio, falcon, google analytics is a plus
  • Excellent verbal and written communication skills. Proficiency in English 
  • Autonomous, rigorous, detailed oriented and well-organised
  • Good understanding of data and process flows
  • Good knowledge of data regulations across Europe.
  • Customer-focused specialist with a positive, can-do attitude. 
  • Good administration and planning skills 
  • Ability to think and act both strategically and tactically with proven analytical when dissecting large amounts of data and turning it into actionable initiatives
  • Education:

  • A Bachelor’s degree in Marketing, mathematics, statistics, IT or Business
  • To apply for this job please visit cz.talent.com.