Digital Marketing Analyst

  • Full time
  • Prague
  • Posted 3 weeks ago
Tableau (regular)
Python (regular)
SQL (regular)
MS Excel (regular)
Google PlayConsole (regular)
Google Analytics (regular)

ABOUT US

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are
bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports
and inspires us to always be better. With a rich heritage that combines 150 years of experience in publishing with the latest
learning technology and digital services, we help people learn whatever, wherever and however they choose.

Position Description

Purpose:
One of our goals at Pearson is to help more people learn English and other languages, to enable them to make progress in their lives, whether that's to get a promotion at work, to move abroad to study or work or to earn a qualification. Mondly is part of our English Language Learning division. Mondly offers high quality online learning in English and 40 other languages to consumers across the world via its mobile and web apps, virtual reality and augmented reality products It has had 100 million downloads worldwide, offering professional and personal language learning in a combination of 1300+ different language pairs

This is an exciting time to join the Pearson Mondly team, as you can play a key part in shaping growth plans.

As a Digital Marketing Analyst, you will generate valuable and predictive insights for our global user acquisition strategy. Your role will be fundamental for our paid advertising channels' growth (Google, Facebook, Instagram, TikTok, and others). You will guide Data Engineers in selecting the right data reporting structures for our marketing efforts, and interpret marketing campaigns data, identify trends and make recommendations for user acquisition strategy improvement.

If you enjoy diving deep into data and searching for hidden connections, this is the perfect role for you. You will answer requests from business stakeholders but also explore on your own by performing A/B testing and investigating new opportunities for adding value. You will communicate effectively with technical and non-technical people and drive critical business decisions.

Key Accountabilities:

  • Generate valuable and predictive insights for digital marketing strategy
  • Work closely with Data Engineers: provide lists of needs and specifications for building data collection, data reporting and data visualizations structures
  • Champion consumer insights as part of our strategy to deepen consumer understanding and relationships
  • Provide thorough data analysis on the impact of performance marketing campaigns in user acquisition
  • Support data-based decision making via analysis of trends and potential for scaling digital marketing campaigns based on historical data
  •  Work closely with colleagues across relevant departments to inform about trends and highlight the relationship between changes in the product and user acquisition patterns
  • Perform A/B testing and investigate new opportunities for adding value to our digital marketing campaigns
  • Compiling and consolidating data insights and outcomes into actionable items, reports and presentations
  • Communicate effectively with technical and non-technical people
  • Drive critical business decisions
Candidate Profile

Qualifications &Skills

  • Degree or equivalent in Marketing, Mathematics, Statistics, Psychology, or related field
  • Proven experience in analyzing user acquisition campaigns in terms of performance, ROI, and KPIs. Experience working with BI tools is a plus
  • Solid experience with mobile app-subscription business models
  • Proficiency in mobile and web analytics tools (Google Analytics, Google PlayConsole, App Store Connect, etc.)
  • Knowledge of specific tools for data analysis, like Excel, SQL, Python, Tableau, or similar ones
  • Strong ability to articulate results and ideas in a concise manner using a variety of media and formats, be persuasive and convincing in front of a challenging audience 
  • Excellent attention to detail and analytical skills
  • Ambition and drive for quality and results
  • Culturally sensitive with the ability to operate effectively in a global role 
  • Able to work in a fast-paced environment 
  • Ability to coordinate and prioritize multiple workflows and stakeholders 
  • Good time management and organizational skills 
  • Attention to detail and capacity to deliver high-quality work to tight deadlines and manage a diverse workload 
  • Positive, collaborative, can-do attitude 
  • Excellent knowledge of Microsoft Office applications, with extensive experience in using Excel to analyze and cross-reference data 
  • Excellent communication and presentation skills in English language is a must

To apply for this job please visit cz.talent.com.