Digital Engagement Manager

  • Full time
  • Prague
  • Posted 3 weeks ago


Digital Engagement Manager

  • Location: Prague
  • Job type: Permanent
  • About the job

    Our Team:

    Sanofi Specialty Care Business Unit provide innovative treatments for patients suffering from Rare Diseases (Gaucher, Pompe, Fabry, MPS1 diseases), Oncology Diseases/cancers, Immunology Diseases and Multiple Sclerosis.

    As a Digital Engagement Manager you will have responsibility for development and implementation of new innovative solutions in area of communication and engagement with HCPs and patients (including Patients Associations) with the purpose to increase of awareness about the diseases and the products Specialty Care is covering (for HCPs only).

    Main responsibilities:

    Digital strategy

  • Responsibility for development and implementation of 360 Digital strategy for Sanofi Specialty Care, incl. medical digital and customers strategy per franchises
  • Preparation and execution of Digital projects as part of each Franchise/ Medical Affairs strategy including KPI set up and evaluation for fulfillment
  • Responsibility for budget (medical affairs and franchises) and monitoring of Digital projects budget spending
  • Monitoring and analysis of Digital communication environment, proposals of new solution for Sanofi Specialty Care
  • Responsibility for sharing information on Digital (medical and franchises) projects across the Company
  • Customer contact

  • In coordination with Medical Affairs and Franchises, propose right customer journey and Communication mix for HCPs, but also Patients associations and patients in cooperation with SFE Manager and Customer Engagement Specialist to ensure its reporting
  • In coordination with Medical Affairs and Franchises and SFE, propose and implement the best solutions to increase interaction with HCPs & Patients
  • Proposal and preparation of new ways of communication with HCPs and Patients as virtual visit, webinars, online round tables, seminars, as part of the customer journey and in line with customer persona
  • Participation at Cycle and other internal meetings, education of Sales Force for each tool
  • Support Implementation and roll out of One CRM for both Medical Affairs and Commercial Operations
  • About you

  • Experience : Experience in digital/online marketing is a clear asset, real affinity for digital projects, solutions, social media, and digital marketing, with ideally some experience and projects to share
  • Soft skills : Analytical and strategic thinking, creativity, ability of efficient negotiation, project management, presentation skills, organization skills, ability to adapt to different cultural environment, strong communication skills and ability to interact with multiple stakeholders
  • Technical skills : MS Office, social media, online marketing, and communication, graphic skills and the ease of writing articles, posts
  • Education : Master’s degree in business or Science
  • Languages : Fluent in English, fluent in Czech or Slovak
  • Pursue progress, discover extraordinary.

    Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

    At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

    Watch our and check out our Diversity Equity and Inclusion actions at !


    At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

    To apply for this job please visit