CRM Manager

  • Full time
  • Prague
  • Posted 2 weeks ago

Edenred

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting over 50 million users and 2 million partner merchants in 46 countries via roughly 900,000 corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives(such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2021, thanks to its global technology assets, the Group managed close to €30 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CACNext 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

YOU WILL VIBE WITH US

You will be in charge of: CRM Management of Edenred CZ

As the CRM manager you will be in charge of Edenred CZ’s customer relationship management through different departments (with focus on Marketing and Sales) to help deliver our „passion for customers“ approach and improve our business (lead management, acquisition, retention). You will also be part of our transformation from the current set-up to OneForce (SalesForce) implementation.

Product fit management

  • In charge of the OneForce product follow-up & Value realization
  • Structure & prioritize users’ feedbacks and needs to OneForce Team
  • Ensure the localized documentation is kept up to date for end users + contextualize it > how to’s / moderating kit, videos, translations….
  • Supervise the CRM implementation, daily run steps and new system integrations (BI Tool, Marketing automation, Genesys…)
  • Coordinate or support all BU activities tightly connected to OneForce ecosystem (Medallia/ CTI / BI)
  • Support the local admin to validate & prioritize the change requests, ensuring focus on the business problems & associated value/ impact
  • Community management

  • Publish regular communications, working closely with Ambassadors
  • Monitor & secure ongoing users’ adoption > drive users’ autonomy through relevant action plan, request support from sponsors and / or OneForce team if needed (Training with trainer lead)
  • Promote a business problem mindset so that level 2 / 3 can be as responsive as possible
  • Use this community to collect, identify & analyze users’ needs
  • Promote the business usage of OneForce & the value mindset of OneForce
  • Communication with other 1F BU´s, sharing of best practices. Joining possible 1F community
  • Product outcomes management

  • Follow-up of the performances and enhancements of the CRM
  • Prepare statistics, analyse results and measure performances of the CRM tool adoption in order to present them to the management (Tests, KPIs, dashboards…)
  • Support business value monitoring through relevant data/ metrics out of the OneForce ecosystem
  • Share KPIs & plan actions to adjust if needed
  • WE WILL VIBE WITH YOU

    Must have competencies

  • Customer centricity & strategic CRM perspectives
  • Sales & marketing processes experience & customer data culture
  • Business talk (vs IT talk) & ability to simplify
  • CRM / agile tools proficiency (jira/ Miro/ klaxoon…)
  • Project management
  • International / multicultural experience, fluent in English
  • Strong communication (including senior audiences)
  • Excellent facilitator (design thinking/ lean thinking experience is a plus)
  • Could have

  • Salesforce experience
  • Product management experience
  • Digital transformation experience
  • A passion for coaching
  • Customer intelligence / BI experience
  • Ability to embody the change mindset
  • Language required: English

    WHAT WE OFFER

  • exclusive workspaces in Karlín (metro Florenc / Křižíkova)
  • interesting bonuses
  • extra week off / 2 sick days, flexible working hours
  • meal vouchers in the amount of 150 CZK per day
  • varied employee benefits (cafeteria, education contribution, etc.)
  • friendly team, corporate events, open and informal corporate culture
  • To apply for this job please visit cz.talent.com.