We are currently looking for an experienced digital marketing specialist to join GoodData’s marketing team. If you are an online performance marketing professional who loves designing, executing, and evaluating digital campaigns, we would love to get to know you better!
What will you do
Strategically manage GoodData’s lead-gen and brand awareness online campaigns as a part of our Demand Generation team.
Work independently throughout the whole process; from designing the optimal campaign mix, to defining the targeting, and executing the campaigns in various digital advertising platforms.
Continuously check and optimize the campaigns’ targeting, bidding, and creatives to achieve better results and quality of leads.
Look for new ways to improve the overall performance of online campaigns, including testing new approaches and advertising platforms.
Create and test various messaging, and prepare the requirements for the design team to prepare ads.
Define the requirements for landing pages, either from scratch or by proposing changes to existing ones.
Set up a reporting process and share the outcomes on a regular basis.
Cooperate with other teams – predominantly product marketing, content, and SEO.
Proven work experience as a digital marketing expert (4+ years).
Perfect understanding of online marketing channels and their specifics.
Expertise in the design, execution, and evaluation of digital campaigns – at least intermediate skills in Google Ads, Google Analytics, and Google Data Studio (knowledge of other digital advertising platforms is a plus).
A proactive approach to solving problems and searching for new solutions.
Interest in news and trends in online marketing.
Understanding of SEO essentials.
Excellent written and verbal communication skills in English.
Experience in marketing for B2B tech is welcome (but not necessary).
GoodData powers modern BI for the modern data stack.
GoodData is a cloud-based analytics platform. Employees, customers, and business partners will understand the data in the same way thanks to GoodData’s robust end-to-end pipeline; self-service analytics; low-code/no-code interfaces; embeddable data visualization; application integration; and more.