Job Description
Purpose of the role
Our company’s Animal Health is passionate about bringing our innovative biopharma products, technology, and educational programs to our customers around the world. With internal and external pressure on the pharmaceutical business models, it is essential to transform how we engage, market and communicate to better meet the customer needs and improve our business results. Our company is continuously evolving in understanding its customers. We are inventing new ways to differentiate our company from others to deliver a cohesive customer experience and ensure all our customer engagement capabilities remain relevant and competitive.
Welcome to our team
As a Digital Marketing Manager, you are supporting the Marketing Unit in defining the online marketing strategies, delivering the digital transformation in the CER region, enhancing and growing company’s digital assets and creating opportunities to generate leads.
You are managing integrated marketing campaigns through multiple digital channels, driving customer engagement and brand awareness, analyzing data to build insight, driving acquisition of new members across all digital channels.
The Digital Marketing Manager is a key member of the “Center of excellence” working in close collaboration with internal: Regional Marketing Managers, Campaign Managers & external stakeholders and creative agencies executing & optimizing the annual plans.
Your main responsibilites include:
Leading with a digital-first mindset for customer engagement, including development of a long-term strategy and execution, for an effective and efficient promotion of the Company Animal Health brands through e-mail, web/online, SEO/SEM, database marketing, and social media campaigns.
Translating multichannel strategies into tactical plans including all possible touchpoints with customers (i.e. CRM driven, websites, email, social etc.) and driving direct execution of these tactics.
Driving digital transformation by sharing insights from campaigns and sharing best practices from industries and other markets, understanding target audiences and their behavior at various stages of the disease area to design an omnichannel strategy for the brand.
Developing KPIs for campaign objectives and collaborating with the team to measure impact, optimize recommendations and quickly adjust tactics based on learnings.
Monitoring digital dashboard and preparing monthly performance reports for all digital initiatives (monitor and report on website traffic, online ads, social media activity/campaigns).
Seeking, implementing & managing new tools, solutions and exploring new marketing opportunities to fully optimize the digital roadmap.
Collaborating closely with cross marketing teams to create a best-in-class integrated customer journey from, review campaign roadmaps and prioritization of implementation timelines.
Coordinating external vendors ensuring high-quality and timely execution of project milestones.
Complying with legal & regulatory requirements at all times and incorporate best practices.
Serving as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing.
You should apply and join our team if you have:
Education: Bachelor degree or higher – ideally Marketing, Communication / Digital Communication or any relevant experience.
Skills Required:
Minimum 5 years’ digital marketing experience
Excellent level of English language
High level verbal and written communication skills.
Up to date knowledge about different communication channels – digitally savvy.
Passionate about digital marketing, following all the latest trends and developments.
Experience managing social media accounts across multiple platforms.
Ability to work with multiple stakeholders and manage multiple projects.
Ability to influence and coordinate projects in a matrix organization and across different business, cultural and regulatory environments.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
Current Employees apply HERE
Current Contingent Workers apply HERE
Secondary Language(s) Job Description:
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Yes
Hazardous Material(s):
Requisition ID:R225630