POSITION SUMMARY
Content & Channel Specialist acts as an advisor to markets on how to design, produce and distribute content for different channels of digital communication with Health Care Professionals (HCPs).
Content & Channel Specialist builds capabilities among marketers to create omni-channel content creation skills
In collaboration with Brand managers and based on overall marketing strategy for each product this role is critical to improve and optimize the way that brands interact, communicate and engage with HCPs.
POSITION RESPONSIBILITIES
Works with Country Brand Leads( CBL’s), and other commercial roles to develop holistic omni-channel strategic plan for market
Provides personalized and tailored support and guidance on local execution to content creators and brand teams
Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
Channel support, analytics and utilization of SEO/SEM
Content format and delivery to meet local customer needs
Works with CBL and other commercial roles to translate strategy and tactics into yearly content plan
Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
Introduces CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers
Audits content proposal and provide recommendations on how to make content omni-channel adapted
Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
Develops trainings to create/enhance agile, omni-channel content creation capabilities in collaboration with L&D
ORGANIZATIONAL RELATIONSHIPS
Oncology Category Lead
Marketing colleagues
Medical Advisors
Sales Managers and Field Force
Local brand teams
Category Coordinators
Biopharma Operations, Digital
External agencies
EDUCATION AND EXPERIENCE
Digital marketing experience
Project management
Understanding of measurement and metrics
Experience in planning and executing marketing programs across the digital ecosystem
Good orientation in the pharmaceutical environment – advantage
Both HCP and Consumer digital marketing and communications experience – advantage
University Degree or equivalent qualification/experience
SKILLS & KNOWLEDGE REQUIREMENTS
Strategic thinking
Strong analytical skills
Innovation
Creativity
Driving change
Understanding of online campaign management, advertising systems and media technologies
Ability to collaborate and navigate in a heavily matrixed environment
Advanced Office 365
Master iOS user
Marketing Execution
Project management
Vendor management
Prioritization skills
Excellent communication skills
Well organized and self-motivated
Ability to work effectively under pressure
Ethics and integrity
Czech language
Proficiency in spoken and written English
Purpose
Breakthroughs that change patients’ lives… At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Marketing and Market Research
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