ROLE SCOPE
Execute the Chemicals/Natural Resources content strategy and drive the execution of the external and/or internal multichannel strategy for priority issue-based campaigns and select Chemicals/Natural Resources Program activities
KEY RESPONSIBILITIES
Work with designers to create content assets (e.g., report PDFs, videos, podcasts, social tiles) Develop internal assets (e.g., portal articles) Ensure QA steps (CAL approvals, legal review, proofing, etc.) Support multichannel strategy execution Track content performance May be activated through the hive model to develop content and related assets (e.g., Infographics, social cards, etc.) for another other Chemicals/Natural Resources and/or amplify content via aligned to Chemical/Natural Resources channels